Matjie Pride Maunatlala


I see the world through people and brands and at any given time, the most important conversations for driving positive change engulf my energy and passion. Right now, I am most inspired by the voice of women and the tone of business.

I have the privilege of leading the Marketing strategy at TFG for the Foschini Division; a team that houses female brands championing female confidence and inspiring women to find their position in the economy. This journey has also been about the strong need to include men in the conversation about the empowerment of women. Education for both men is as important as empowerment for women.

Having nurtured my career over 17-years, the brands and people I have worked with have been in multiple geographies and industries including FMCG, Financial Services, Public Sector, as well as Advertising. My work is wholeheartedly anchored on 3 key pillars: that better people (personal branding) lead to better brands (brand strategy) and ultimately better organizations (corporate strategy). Through my MBA from Gordon Institute of Business, I am a published research author in the Journal of Brand Management. My study focused on how organisational competitiveness through employee endorsement aims to change organisations from within.

To refresh, I enjoy traveling. I follow food, music, and film. An avid Photographer. Active boxer and yogi.

In 2015, I was listed as one of Finweek’s top women to watch; an honour I see as a call to action for myself, to keep exploring, innovating, and contributing to building a female economy.

I am now inspired to not only talk about what I believe in but to put clear action behind it. I’m realizing that I have influence. I can now finally put the word activist next to my name knowing that it’s important for me to ACT. – Pride Maunatlala, ACTivist